The app has 5 million likes on Facebook, 270k users on Android and a near perfect rating on iTunes…needless to say, the app’s got reach. I love WWF, but as a product designer, the app is a perpetual UI + UX nightmare to use. It breaks best practices, industry conventions and is riddled with skeuomorphism - eek (2007 called, it wants its aesthetic back!). Nothing’s more frustrating when you find yourself using a product that doesn’t make you feel well considered. You’d think that a company with this much influence would have been wise enough to put an emphasis on design!
I took a shot at revisiting the aesthetics, brand, and gently recalibrating the user experience as best as I knew how. Also, bear in mind these mockups are in no way supposed to represent what should happen; this is simply one designers interpretation given a couple of days to readdress these items.
Ideally, this post could potentially inspire change within the design team at Zynga (WWF’s parent company). I've written them a note and attached the Sketch file.
